LinkedIn expert to speak at Corporate College on using social media tool for marketing strategy

Anthony Juliano—a marketing and social media strategist, speaker, trainer and LinkedIn expert—will speak from noon to 1 p.m. Nov. 5 at Ivy Tech Community College Northeast, room 1640 Coliseum Campus, 3800 N. Anthony Blvd.

Juliano

Ivy Tech Corporate College is hosting Juliano in to discuss The 3 R’s of LinkedIn: A Formula for Making the Most of Your Time. The event will look at how to best utilize LinkedIn as part of a marketing strategy. The social media site is often misused, Juliano says, and if used correctly, it can be a powerful tool for business growth and to enhance the professional network.

The event is free and open to the public. To register, contact Ann Travis at 260-480-4118 or atravis@ivytech.edu.

An experienced trainer, writer, and marketing and social media strategist, Anthony Juliano approaches his work with one simple goal: to help others understand our changing communication environment. A graduate of Salem State College, Indiana University, and Indiana Tech, Juliano has more than 15 years of experience in his field.

Juliano has developed and taught college classes in social media, Facebook, and LinkedIn; presented about social media and LinkedIn at national and international conferences; and provided social media, blogging, and LinkedIn training for a wide variety of individuals and businesses. Juliano writes a monthly column about social media for Greater Fort Wayne Business Weekly and has written for a variety of publications and blogs, including Convince & Convert, “the world’s No. 1 content marketing resource,” and his own blog, The LinkedInstitute.

He lives in Fort Wayne with his wife and son.

Ivy Tech Corporate College to offer training for commercial driver’s licenses

Key Information

  • CDL training new to Ivy Tech Corporate College summer 2013
  • Students can receive licensing in as little as eight weeks
  • Need for CDL-trained drivers expected to increase through 2020

This summer, Ivy Tech Corporate College will begin to offer commercial driver’s license, or CDL, training. It will consist of classroom time, hands-on driving time and pre-trip inspection and lab work.

The eight-week classes are scheduled to run from 7:30 a.m. to 4 p.m. Monday to Friday starting July 15 at SIRVA’s Fort Wayne office, at 5001 U.S. Highway 30 West. During that time, students will receive classroom instruction and a driving/lab time.

“This type of collaboration between business and education is exactly what we need to create a demand-driven workforce in Northeast Indiana,” said John Sampson, president and CEO of the Northeast Indiana Regional Partnership. “SIRVA and Ivy Tech are to be commended for moving the ball forward to meet the needs of logistics companies in the region.”

Nationally, the need for heavy and tractor-trailer truck drivers is expected to increase over the next seven years, according to the Bureau of Labor Statistics. The bureau projects a need for 21 percent more drivers from 2010 to 2020—more than 330,000 employees.

“The shortage of qualified men and women to drive trucks exists in northeast Indiana just as it does elsewhere in the U.S.,” says James Aschliman, executive director of Ivy Tech Corporate College. “We are proud to be providing high quality training for those desiring to enter into this industry.”

This program will cost $3,995. This covers instruction, materials, Department of Transportation physical, application for learner’s permit and license. Program fees also cover students’ first attempts at the Bureau of Motor Vehicles skills test. The CDL class will be offered on a regular basis. For more information or to register for CDL information sessions or instruction, call 260-480-4118.